Sigma offers dealers additional sales opportunities with new mirror-less camera compatible
30mm and 19mm EX DN lenses & groundbreaking Merrill camera range
Offering consistent and much valued dealer support, Sigma has announced the release of two new lenses specifically designed to offer a greater choice and superior optical quality to owners of mirror-less or Compact System Cameras (CSC’s). This is a photographic sector experiencing massive growth, and so a very sensible one for any dealer to get behind and really push in terms of product.
In Japan and parts of the Far East the penetration of the interchangeable lens compact market is as high as 35%, whereas the UK is already streets ahead of the rest of Europe with a reputed market share of over 20%.
Until now this potentially lucrative business has not been tapped by independent lens manufacturers, so Sigma is once again innovating with the much anticipated release its 30mm and 19mm EX DN lenses, both offering a bright f/2.8 aperture. Now your customers, specifically those who own Micro Four Thirds or Sony E-mount compacts, don’t need to buy own brand.
Both Sigma lenses feature a step-less, super swift and silent linear AF motor. This makes them ideal for camera owners shooting video, as the smooth focusing and noise free performance won’t be picked up by an integral microphone. At £169.99 both these lenses not only boast great value for the consumer, they also offer additional sales opportunities for the retailer, with all the associated profit.
New Sigma cameras
In reverence to the co-inventor of the Foveon sensor, Dick Merrill, Sigma has announced three new digital cameras bearing his name. The new SD1 Merrill digital SLR and DP1 Merrill and DP2 Merrill compact digital cameras all feature Foveon’s latest 46MP X3 direct image sensor.
Furthermore the threesome offer unprecedented image quality with advanced processing able to handle huge 50MB RAW files. The DP1 Merrill and DP2 Merrill share the same advanced lens design of the high performance 19mm DN and 30mm DN lenses respectively.
Japanese craftsmanship, 3-year warranty
Sigma’s range of over 40 interchangeable lenses in all major camera mounts are designed and manufactured in Japan. Hand assembled by highly trained Japanese craftsmen, they are of the utmost in quality. All Sigma lenses imported by Sigma Imaging (UK) Ltd now have a three-year UK warranty, providing even more peace of mind.
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